1. Halo Guest, pastikan Anda selalu menaati peraturan forum sebelum mengirimkan post atau thread baru.

Info: Jangan Pasang Nama Perusahaan di Title Tag

Discussion in 'SEO' started by yoyokits, Jul 11, 2007.

  1. yoyokits

    yoyokits Newbie

    Joined:
    Jun 18, 2007
    Messages:
    19
    Likes Received:
    0
    Ini dapat newsletter.
    Kalau ga mau baca, intinya aja, gak ada orang search dengan kata kunci perusahaan. Tapi biasanya sesuai kebutuhan, misalnya widget atau apa aja.

    SEO 101: Should I Put my Business Name in the Title Tag?

    The html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!"

    The title tag is an html tag which occurs in the header of a web page's code. The first thing I look at when I get a call from a prospective client is their title tag. More often than not, this tag is being used improperly, to the extreme detriment of the client.

    Recently SEOMOZ.org released its rankings of the ten most important factors in search engine rankings. The title tag came in at number 1, and this is no surprise to any SEO that has been around for awhile. Google especially pays a lot of attention to title tag content, and uses title tag information heavily to ascertain the relevant keyphrases for which to rank a site. The opinion of search engine experts is unanimous on this one - keyphrase use in the title tag is the number one "on page" factor affecting search engine rankings. This is not disputed, theorized or subject to professional debate. It is a fact.

    Given this fact, we must look at how to best use the title tag to optimize our site for search engines. Many sites place the business name in the title tag (or even worse yet leave it blank or with default content such as "untitled document" or "home page"). Any of these variations can be disastrous!

    Let's use an example of a company that manufactures widgets. The primary keyphrase for that company would be "widgets", this being the phrase for which the company would like to rank highly for in the search engines. Now let's assume the company name is "ACME Manufacturing Company, Ltd.". Notice that the word "widgets", which is the desired keyphrase, is not extant in the company name.

    So the company goes out and builds a wonderful web site to promote their widgets. However, throughout the site the title tag contains the following content: "ACME Manufacturing Company, Ltd." What is the effect of this?

    First off, the effect of this is that the site will likely rank highly for the search query "ACME Manufacturing Company, Ltd.". The problem is that nobody is searching for the company name, they are searching for widgets. So all of ACME's competition shows up in the search engines for a widget query, but poor ACME is nowhere to be found. How do we help ACME rank highly for the search query "widgets"? We must optimize the title tag for the search engines by replacing the current title tag content with the desired search query: "widgets".

    Generally speaking, the company name should never appear in the title tag unless you actually expect to derive most of your traffic from searches involving your company name. As this is a rare situation, avoid the temptation to put your company name in the title tag - save it for elsewhere on your page. Put your desired search keyphrases in the title tag, and leave it at that.

    Following this methodology throughout your site by optimizing title tag content for each page according to the desired search query for that page will be a major step in the right direction for high search engine rankings.

    About the Author: Matt Foster is the President of ArteWorks SEO, a top 5 search engine optimization company in the world. For more information on search engine optimization, please visit http://www.arteworks.biz.
     
  2. ngkong

    ngkong Administrator Staff Member Banned Permanent

    Joined:
    Dec 5, 2005
    Messages:
    2,963
    Likes Received:
    301
    wew, langganan Entireweb Newsletter juga yah ;D

    tapi penting juga loh SEO brand keyword...

    coba klo misalnya web perusahaan yoyokits ga optimize'in keyword yoyokits, ntar yg keluar di serp malah yg title "yoyokits sucks"... gmn coba... ;D
     
  3. yoyokits

    yoyokits Newbie

    Joined:
    Jun 18, 2007
    Messages:
    19
    Likes Received:
    0
    iya ngkong, hehehe, padahal udah masuk spam dan mau dihapus, tp krn judul menarik, ya udah baca aja.
    Mungkin juga keyword perusahaan dioptimasi di bagian lain, misalnya di tag h1 atau di meta tag keyword atau description. Makasih masukannya, menarik juga.
     
  4. dudemjk

    dudemjk Super Hero

    Joined:
    Jun 28, 2007
    Messages:
    834
    Likes Received:
    85
    Location:
    Jakarta
    lho sekarang salah satu tujuannya khan gimana caranya supaya rank web nya tinggi, gak mungkin khan anonymous user tiba2 ngerti nama company situs yang akan di search kemudian memasukkan keyword sesuai dengan nama company tersebut, ya musti aja brand atau produk yang dijual/ditawarkan yang menjadi acuan sebagai keyword. dan SEO company mereka gak hanya bermodal ngerubah sebuah title tag aja, toh mereka pasti udah membayar orang2 SEO'er untuk ngeramein traffic. Lha perusahaan gede kok.
     
  5. 2mk

    2mk Super Hero

    Joined:
    May 12, 2007
    Messages:
    1,156
    Likes Received:
    88
    Location:
    Between Sentinel & Scourge
    Sangat jarang orang cari nama suatu perusahaan, biasanya orang datang dari search engine karena mencari dengan suatu keyword yang sesuai dengan isi website kita. Lagian untuk apa mendapat rangking nomor satu di Google untuk keyword nama perusahaan, tapi gak ada yang cari.
     

Share This Page